Mayur Ashok Khaire

170 Mayur Khaire Rajouri J _ K

Placed at:   Rajouri, Jammu & Kashmir


  • B.e. (electronics and telecommunication) from vidya pratishtan’s college of engineering, baramati, university of pune, p.g. Diploma in mass media from ranade institute of communication and journalism, university of pune.

Prior work experience:

  • Worked for 3 years with Cognizant Technology Solution Ltd. for Datatware housing projects of clients like Novartis and Avon as Business Analyst on tools like COGNOS, Informatica etc. Worked as intern with newspaper INDIAN EXPRESS, Pune.

Key work during fellowship


  • District Rajouri has vast Horticultural potential. Sub- tropical region of district with includes parts of Nowshera and Sunderbani blocks is suitable for Citrus plantation. Farmers are encouraged to plant Kinnow, Oranges, Santri and various varieties of Mandarins by Horticultural department. But farmers are facing issue of marketing of the fruit. They are forced to sell their fruit at very low prices to middlemen, also import of good quality and cheap fruits from mandis of Jammu and Panjab region plunge the prices of local produce in local market. Due to low returns few farmers have even removed their orchids.

What was done:

  • I tried to mobilize farmers to form groups under NABARD. I also took help from KVK for creating awareness about the importance of value addition to the fruit instead of selling the fruit as it is. Trained the farmers for making the Marmalade from Oranges and Kinnow. Marmalade preparation is simple process and doesn’t require much capital investments. A women’s self help group in a village Gania was also trained for this.


  • The farmers have realized importance of value addition to their produce which can potentially increase their profit margins by 6 to 8 folds. Few entrepreneurial farmes have also taken up responsibility of processing and selling the Marmalade in current season. KVK has also initiated the process to link these farmer groups to bank through NABARD. Interaction of local Horticultural department staff with the farmers group has also increased due to attention that these farmers are getting from various district authorities. In next season these groups will be linked with women’s self help group to create new livelihood opportunities in this area. These farmers are getting valuable advice from agricultural scientists of Krishi Vigyan Kendra.